When the penny dropped: the start of the revolution!
This story sounds as typical as you can get it. FreedomLenses.com.au founder Steve Foster had been wearing contact lenses “forever”. Had been buying them online for most of that time, but after yet another price increase + painfully long waiting time for his lenses to arrive, decided to delve a bit deeper into the whole contact lenses industry. What he found was both shocking & exciting all at the same time! Shocking because the whole thing seemed so crazily stacked against the consumer, but excited because it presented such an obvious opportunity to make a difference to so many people’s lives by sourcing a range of great lenses and offering them at realistic prices along with the fastest possible delivery!